How to get found on Treatwell: a visibility checklist for salons using Phorest
Treatwell decides which salons to show first using signals it doesn't publish. This checklist pulls together what Treatwell's own partner advice recommends, and the one part Phorest salons can control directly: keeping your availability accurate.
First, a fair warning
Treatwell doesn't publish how it ranks salons, and says its system changes over time. Nobody outside Treatwell can tell you how much each item below is worth. Treat this as good practice that tends to help, not a formula.
What Treatwell tells partners to do
Collect reviews, and keep them coming. Treatwell's partner blog says salons with a higher volume of recent reviews tend to appear higher in search. Every appointment is a chance for a review, so make sure each client's email address is on the booking. See Treatwell's guide to getting more salon reviews.
Keep your menu detailed and current. Clear, well-written descriptions help your profile match what people search for. Treatwell suggests reviewing the menu every quarter. See spring cleaning your salon menu.
Fill the gallery. Add photos of the venue, treatment rooms, reception and exterior, plus service-specific images and, where it suits the treatment, before and after shots.
Build out therapist profiles. Add qualifications, specialities and a photo for each team member, so the profile feels personal.
Consider off-peak discounts. Treatwell's partner team has suggested discounts of at least 20% in quiet periods to improve your position and fill gaps. That is a margin decision, so use it where you would rather have a booking than an empty slot.
Link your social media and website. Connect Instagram to your Treatwell profile, put your booking link in your bio, and use the QR code Treatwell provides. Share client reviews and behind-the-scenes content.
Use Treatwell's marketing tools. Connect marketing campaigns, newsletter sign-ups and uploading your client list all help you reach people who already know you.
The part Phorest salons can control: accurate availability
Treatwell can only match a search to a slot it believes is free. If your Phorest diary and your Treatwell calendar disagree, one of two things happens. Slots that are really free look busy, so you lose bookings. Or slots that are really taken look free, so you get double bookings and awkward cancellations.
Switch on every stylist who takes Treatwell bookings in Booking Connect, and paste their calendar link into Treatwell. Treatwell then reads their Phorest free and busy time. See How to stop double bookings between Treatwell and Phorest.
Keep working hours right in Phorest. Time outside a stylist's shift is shown to Treatwell as unavailable, so out-of-date shifts hide slots you could have sold.
Make sure Treatwell bookings land in your diary. On the Plus plan, Booking Connect adds each Treatwell booking to Phorest so your team sees it straight away. See How to sync Treatwell bookings into Phorest automatically.
What about adding appointments straight into Treatwell?
Treatwell has also said that adding appointments to its calendar helps its marketplace understand your most popular treatments. A calendar link can't do that, because Treatwell shows Phorest appointments only as blocked time. We explain why, and what your options are, in Why Phorest appointments show as blocked time on Treatwell.
A simple monthly routine
Check your newest reviews and reply to them.
Read through your menu descriptions and prices.
Add a few fresh photos.
Check every stylist who takes Treatwell bookings is switched on and their shifts are right.
Look at your quiet days and decide whether an off-peak offer is worth it.
Common questions
Does syncing my calendar improve my Treatwell ranking? Treatwell doesn't say. What syncing does is keep your availability accurate, which is what its search matches on, and it protects you from double bookings.
Do I need Booking Connect to be listed on Treatwell? No. Treatwell works on its own. Booking Connect keeps Treatwell and Phorest in step so you don't have to copy bookings across.
Booking Connect is an independent service. It isn't run by Treatwell, Phorest, Fresha or ClassPass, and has a 14-day free trial.